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Adele 30 ARENA TouR
STAGE CONCEPT PITCH
'HOLD ON' Performance visuals

'Hold On' was a song that Adele wrote at her lowest point. Since then, she has climbed out of that rut and shared those moments with the world. She was separating from her family at the time; trying to do her own thing, but it is hard to live with the guilt of divorcing her ex-husband and ruining her son's "perfect" life. Three years later, she releases this album and, through these songs, she is reflecting on her hardest times. 'Hold On' starts very slow, almost as if she were grieving in that very moment with only a piano to accompany her. As the song progresses, it slowly becomes more hopefully and optimistic with drums, a choir, and an entire orchestra.

ADELE 30 COVER ART

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